Status symbol or ID badge: What's the significance of Twitter's blue tick? (2024)

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Following Elon Musk’s acquisition of Twitter on 27 October, the world’s richest man proposed a range of controversial changes to the platform. Withmounting evidencethat he is making it up as he goes along, these proposals are tweeted out in astream-of-consciousnessmanner from Musk’s Twitter account.

Primarily toraise revenue, one of the ideas was tocharge $8 a monthto obtain a verified status — that is, the coveted blue tick badge next to the account handle.

Within the space of a few days, the paid verification change hasalready been rolled outin several countries, including Australia, under the Twitter Blue subscription service.

More than just verification

According to Twitter, the blue tick lets people know anaccount of interest is authentic. Currently, there are seven categories of “public interest accounts,” such as government office accounts, news organisations and journalists, and influencers.

Yet this seemingly innocuous little blue icon is far from a simple verification tool in Twitter’s fight against impersonation and fraud.

In the public view, a verified status signifies social importance. It is a coveted status symbol to whichusers aspire, in large part because Twitter’s approval process has made it difficult to obtain.

That’s partly because the blue tick has a controversial history. After receiving widespread condemnation forverifying white supremacists in 2017, Twitter halted its verification processfor more than three years.

There’s a fundamental mismatch between what Twitter wants the blue tick to mean versus how the public perceives it, something the Twitter Safety team itselfacknowledged in 2017.

But they didn’t resolve it. When Twitter resumed verifying accounts systematically in 2021, it wasn’t long until the process began to fail again, with blue ticks beinghanded out to bots and fake accounts.

Moreover, the public is still confused about what the blue tick signifies, and views itas a status symbol.

Lords and peasants

Musk’s stream-of-consciousness policy proposals may reflect his own preference for interacting with verified accounts. Despite his repeated claims of “power to the people” and breaking the“lords and peasants” systemof verified versus non-verified accounts, I ran a data analysis of 1,493 of Musk’s tweets during 2022, and found that more than half (57 per cent) of his interactions were with verified accounts.

Evidently, having a verified status makes one worthy of his attention. Thus, Musk himself arguably views the blue tick as a status symbol, like everyone else (except Twitter).

However, Musk’s $8 blue tick proposal is not only misguided but, ironically, likely to produce even more inauthenticity and harm on the platform.

A fatal flaw stems from the fact that “payment verification” is not, in fact, verification.

Fact from fraud

Although Twitter’s verification system is by no means perfect and is far from transparent, it did at least aspire to the kinds of verification practices journalists and researchers use to distinguish fact from fiction, and authenticity from fraud. It takes time and effort. You can’t just buy it.

Despite its flaws, the verification process largely succeeded in rooting out a sizable chunk of illegitimate activity on the platform, and highlighted notable accounts in the public interest. In contrast, Musk’s payment verificationonly verifies that a person has $8.

Payment verification can’t guarantee the system won’t be exploited for social harm. For example, we already saw that conspiracy theory influencers such as“QAnon John” are at risk of becoming legitimisedthrough the purchase of a blue tick.

Opening the floodgates for bots

The problem is even worse at larger scales. It is hard enough todetect and prevent bot and troll networksfrom poisoning the information landscape with disinformation and spam.

Now, for the low cost of $800, foreign adversaries can launch a network of 100 verified bot accounts. The more you can pay, the more legitimacy you can purchase in the public sphere.

To make matters worse, Muskpublicly statedthat verified accounts who pay $8 will be granted more visibility on the platform, while non-verified accounts will be suppressed algorithmically.

He believes this will solve hate speech and fake accounts by prioritising verified accounts in search, replies and mentions. If anything, it will have the opposite effect: those with enough money will dominate the public sphere. Think Russian bots and cryptocurrency spammers.

Consider also that the ability to participate anonymously on social media has many positive advantages, includingsafety for marginalised and at-risk groups.

Giving users tools to manage their public and personal spheres iscrucial to self-identity and online culture. Punishing people who want to remain anonymous on Twitter isnot the answer.

Worse yet, connecting social media profiles to payment verification could cause real harm if a person’s account is compromised and the attacker learns their identity through their payment records.

A cascade of consequences

Musk’s ideas are already causing a cascading series of unintended consequences on the platform. Accounts with blue ticks began changing their profile handle to “Elon Musk” and profile picture toparody him.

In response, Musk tweeteda new policy proposalthat Twitter handles engaging in impersonation would be suspended unless they specify being a “parody”.

Users willnot even receive a warning, as comedian Kathy Griffin and her two million followers discovered whenher account was suspendedfor parodying Musk.

Musk’s vision for user verification does not square up with that of Twitter or the internet research community.

While the existing system is flawed, at least it was systematic, somewhat transparent, and with the trappings of accountability. It was also revisable in the face of public criticism.

On the other hand, Musk’s policy approach is tyrannical and opaque. Havingabolished the board of directors, the “Chief Twit” has all the power and almost no accountability.

We are left with a harrowing vision of a fragile and flawed online public square: in a world where everyone is verified, no one is verified.

This article is republished fromThe Conversationunder a Creative Commons license. Read theoriginal article.

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