Management Information Systems: Managing the Digital Firm, 14th Edition (2024)

Personalize Learning with MyMISLab^®

MyMISLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

BEFORE CLASS

The Chapter Warm-up helps you hold your students accountable for learning key concepts in each chapter before coming to class. The assignment consists of basic questions related to topics in the text , and gives students the chance to access their eText to read about the topics in question. Grading and item analysis in the assignment allow you to see what students know and don’t know.

Dynamic Study Modules: Not every student learns the same way and at the same rate. Now, thanks to advances in adaptive learning technology, you no longer have to teach as if they do.

Dynamic Study Modules assess student performance and activity in real time and, using data and analytics, personalize content toreinforce concepts that target each student's strengths and weaknesses. You can assign Dynamic Study Modules as homework and receive results right in your gradebook. And, because your students are always on the go, Dynamic Study Modules can be accessed from any computer, tablet, or smartphone.

Just as a great instructor brings course material to life, the Enhanced eText brings reading to life — with animations, interactive tutorials, and more. In the Enhanced eText, immediate practice suited to a variety of learning styles is just a click away.

DURING CLASS

Learning Catalytics™ is an interactive, student response tool that uses students’ smartphones, tablets, or laptops to engage them in more sophisticated tasks and thinking. Now included with MyLab with eText, Learning Catalytics enables you to generate classroom discussion, guide your lecture, and promote peer-to-peer learning with real-time analytics. Instructors, you can:

• Pose a variety of open-ended questions that help your students develop critical thinking skills
• Monitor responses to find out where students are struggling
• Use real-time data to adjust your instructional strategy and try other ways of engaging your students during class
• Manage student interactions by automatically grouping students for discussion, teamwork, and peer-to-peer learning

Business Today: Bring current events alive in your classroom with videos that illustrate current and topical business concepts.

Reporting Dashboard: View, analyze, and report learning outcomes clearly and easily, and get the information you need to keep your students on track throughout the course with the new Reporting Dashboard. Available via the MyLab Gradebook and fully mobile-ready, the Reporting Dashboard presents student performance data at the class, section, and program levels in an accessible, visual manner.

AFTER CLASS

Branching, Decision-Making Simulations: Decision-making simulations put your students in the role of manager as they make a series of decisions based on a realistic business challenge. The simulations change and branch based on their decisions, creating various scenario paths. At the end of each simulation, students receive a grade and a detailed report of the choices they made with the associated consequences included.

Video Exercises: These engaging videos explore a variety of business topics related to the theory students are learning in class. Quizzes assess students’ comprehension of the concepts covered in each video.

Writing Space: Better writers make great learners—who perform better in their courses. Designed to help you develop and assess concept mastery and critical thinking, the Writing Space offers a single place to create, track, and grade writing assignments, provide resources, and exchange meaningful, personalized feedback with students, quickly and easily.

• Quizzes and Tests: Pre-built quizzes and tests allow you to quiz students without having to grade the assignments yourself.
• Relevant, contemporary examples and information
• UPDATED! Business cases and examples help students see the connection between IS and business performance. The text includes relevant and current business cases, including Google, Facebook, The New Yorker, Yankees, Procter & Gamble, and Walmart. The 14th edition features all new opening, closing and Interactive Session cases.
• NEW! The text, figures, tables, and cases have been updated through October 2014 with the latest sources from industry and MIS research.
• The text offers contemporary coverage of relevant subjects including the emergence of cloud computing, the growth of a mobile digital business platform based on smartphones, and the use of social networks by managers to achieve business standards.
• UPDATED! Students can watch short videos online–either in-class or at home–and then apply the text’s concepts to the analysis of the video. Every chapter contains at least two business video cases–39 videos in all–that explain how business firms are using information systems, new management practices, and the concepts discussed in the chapter. In addition, there are 18 Instructional Videos that describe developments and concepts in MIS keyed to respective chapters.
• The Learning Tracks feature gives instructors the flexibility to provide in-depth coverage on 47 different topics. The Learning Tracks sections at the end of each chapter direct students to short essays or additional chapters in myMISlab. This supplementary content takes students deeper into MIS topics, concepts, and debates, reviews basic technology concepts in hardware, software, database design, telecommunications, and other areas, and provides additional hands-on software instruction. This edition includes Learning Tracks on:

• Cloud computing
• Managing knowledge and collaboration
• Creating a pivot table with Microsoft Excel PowerPivot
• The mobile digital platform
• Business process management

NEW! Up to date topics, including:

• Social, Mobile, Local: New e-commerce content in Chapter 10 describing how social tools, mobile technology, and location-based services are transformingmarketing and advertising.
• Big Data: Chapter 6 on Databases and Information Management updated to provide in-depth coverage of Big Data and new data management technologies, including Hadoop, in-memory computing, non-relational databases, and analytic platforms.
• Cloud Computing: Updated coverage of cloud computing in Chapter 5 (IT Infrastructure), with more detail on types of cloud services, private and public clouds, hybrid clouds, managing cloud services, and a new Interactive Session on using cloud services. Cloud computing also covered in Chapter 6 (databases in the cloud); Chapter 8 (cloud security); Chapter 9 (cloud-based CRM and ERP); Chapter 10 (e-commerce); and Chapter 13 (cloud-based systems development).
• Social Business: Extensive coverage of social business, introduced in Chapter 2 and discussed in throughout the text. Detailed discussions of enterprise (internal corporate) social networking as well as social networking in e-commerce.

• Consumerization of IT and BYOD
• Internet of Things
• Visual Web
• Location analytics
• Location-based services (geosocial, geoadvertising, geoinformation services
• Building an e-commerce presence
• Wearable computers
• Mobile application development, mobile and native app
• Operational intelligence
• Expanded coverage of business analytics including big data analytics
• Software-defined networking
• 3-D printing
• Quantum computing
• Two-factor authentication
• Ransomware
• Chief data officer
• MOOCs

Tools to develop real-world skills through hands-on learning

• Each chapter contains two management decision problems that show students how to apply chapter concepts to real-world business scenarios and require them to practice their analytical and decision-making skills.
• Each chapter includes two Interactive Sessions to be used in the classroom—or online discussion boards—to stimulate student interest and active learning. Each case concludes with two types of activities:

• The case study questions provide topics for in-class or online discussion, or written assignments
• MIS in Action features hands-on, online activities for a deeper exploration of the issues discussed in the case.

• Every chapter concludes with a Hands-on MIS Projects section containing three types of projects:

• Two management decision problems.
• A hands-on application software exercise using Microsoft Excel, Access, or webpage and blog creation tools.
• A project that develops Internet business skills.
• Dirt Bikes USA running case in MyMISLabprovides additional hands-on projects for each chapter.

• This text supports the efforts of AACSB to encourage assessment-based education. The front and end papers of this edition identify AACSB student learning objectives and anticipated outcomes for the Hands-on MIS projects. The Instructor Resource Center and MyMISLab contain a more inclusive and detailed assessment matrix that identifies the learning objectives of each chapter and points to all the available assessment tools.
• NEW! Includes assisted-graded Writing Questions at the end of each chapter with prebuilt grading rubrics and computerized essay scoring help instructors prepare, deliver, and grade writing assignments.

Seamless integration with cutting edge technology

• MyMISLab is available with Management Information Systems—helping instructors bring a greater software applications emphasis to the classroom.
  
• Also included is MyITLab: Pearson’s online Microsoft® Office simulation software that’s currently used by thousands of students. This allows students to gain practical skills in the use of spreadsheet and database software. End-of chapter applications are tied to this unique tutorial.
  
• A turnkey collaboration application in the form of Microsoft’s SharePoint is available to students. Instructors can monitor students’ activities as they work through their teamwork assignments—all from within MyMISLab.

• UPDATED! Business cases and examples help students see the connection between IS and business performance. The text includes relevant and current business cases, including Google, Facebook, The New Yorker, Yankees, Procter & Gamble, and Walmart. The 14th edition features all new opening, closing and Interactive Session cases.
• The text, figures, tables, and cases have been updated through October 2014 with the latest sources from industry and MIS research.
• NEW! Up to date topics, including:
• Social, Mobile, Local: New e-commerce content in Chapter 10 describing how social tools, mobile technology, and location-based services are transformingmarketing and advertising.
• Big Data: Chapter 6 on Databases and Information Management updated to provide in-depth coverage of Big Data and new data management technologies, including Hadoop, in-memory computing, non-relational databases, and analytic platforms.
• Cloud Computing: Updated coverage of cloud computing in Chapter 5 (IT Infrastructure), with more detail on types of cloud services, private and public clouds, hybrid clouds, managing cloud services, and a new Interactive Session on using cloud services. Cloud computing also covered in Chapter 6 (databases in the cloud); Chapter 8 (cloud security); Chapter 9 (cloud-based CRM and ERP); Chapter 10 (e-commerce); and Chapter 13 (cloud-based systems development).
• Social Business: Extensive coverage of social business, introduced in Chapter 2 and discussed in throughout the text. Detailed discussions of enterprise (internal corporate) social networking as well as social networking in e-commerce.

• Consumerization of IT and BYOD
• Internet of Things
• Visual Web
• Location analytics
• Location-based services (geosocial, geoadvertising, geoinformation services
• Building an e-commerce presence
• Wearable computers
• Mobile application development, mobile and native app
• Operational intelligence
• Expanded coverage of business analytics including big data analytics
• Software-defined networking
• 3-D printing
• Quantum computing
• Two-factor authentication
• Ransomware
• Chief data officer
• MOOCs

Tools to develop real-world skills through hands-on learning

• Includes assisted-graded Writing Questions at the end of each chapter with prebuilt grading rubrics and computerized essay scoring help instructors prepare, deliver, and grade writing assignments.